Good VS bad girls represented on Love Island through female sexuality
Throughout the history of Western popular culture, Women have been used to present a simplistic version of femininity and reinforce the power structures assembled by gender. These are usually linked to religion as women are labelled by their sexual behaviors. In Christianity, Eve is seen as a 'bad girl' as she is seen to be untrustworthy and dangerous since she eats the apple off the tree even after being told not to, disobeying God.
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We have already established earlier the narrative of the show and realised that its all based on trying to couple up. In the show we see all the men often debating on which woman on the show is their ''wifey material'' which is usually a woman who would be welcomed into a family environment aka the ''good girl'' while on other hand, also serving to his sexual gratification. To a lot of women in this world, this is degrading them to the highest degree as they are judged based on how good they could be at home instead of how compatible they are emotionally. On other hand, morally in a lot of religions, this brings some ethical issues as some of these girls are also not behaving in an acceptable manner as they are over-sexualised.
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Considering the amount of young viewers they have, this gives them idea that they have to act different form the way they are in order to attract a man in their life which just makes girls feel bad about themselves.