ideas:
Idea 1: Water Aid
With the exponentially growing population of homeless people, there have been heavy demands for basic needs such as food, housing and also utilities. The worst scenario is that their needs are not being catered to due to acute shortage of the basic amenities.
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Idea 2: Stop Smoking
The percentage of smokers has fallen from about 26.5% in the year 1998 to about 20.8% as observed in a survey that was conducted in the year 2006. As the laws get tougher on smokers, it seems people seem to be quitting this deadly habit.
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Idea 3: Stop Suicide
This is definitely a heart-breaking issue prevalent almost all over the world. Based on a survey conducted by google, out of the surveyed teenagers, about 30% seemed to have become victims of physical abuse and 29% were subject to violence.
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Idea 4: Child Poverty
The number of deaths due to poverty has seen an exponential rise and the measures taken against the same seem to be moving at a snail pace while the poverty is galloping ahead. This is one social issue that requires immediate attention since the lives of many poverty-struck villages are at bay.
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Final choice:
I decided I would be to create a video, with different people of different ethical backgrounds showing respect to well known suicide patients. We then advertise the suicidepreventionlifeline so that they know they aren't fighting a battle alone, they always have people who can support them regardless.
Research techniques
In order to become successful with what you do, you need to be able to attract customers to your product. This can be done by simply determining who is most likely or wants or needs what you have to offer. If you identify your target audience, you would know how much demand is out there for your product. You also would be able to set up a marketing campaign that 'speaks to' the right people just by using the right tone and language which suits them better
HOW TO IDENTIFY YOUR TARGET AUDIENCE IN TWO STEPS:
1. Create a customer profile
Usually, your target audience would share similar characteristics and interests. In order to identify your audience to put together a customer profile, you need a detailed description of your target demographic which should include the following:
Age
Are they mainly found in the millennial age bracket? Or are they more often middle-aged or seniors? You need to identify this as different age groups will respond differently to how your product is designed and marketed.
Gender
Both of their needs and goals are often strikingly different. If your magazine fails to address these differences, you could end up attracting few people from both genders.
Income
If you get an idea of how much income your customer has, it can massively help with the magazine marketing strategies. If your target audience have a low-income, they may be more attracted towards products that could help them save money. If your target audience has high-income, they may be more attracted towards magazines that stresses about luxury and exclusivity.
Location
Broadly speaking, people from he urban residents are usually more different from those who live in the rural areas. Where people live and their surrounding communities can hugely impact their purchasing preferences.
Other points which you may want to take into consideration would be: Marital Status, Occupation/Industry, Families with or without children, Ethnic Groups, Hobbies and Interests.
2. Conduct Market Research
You can learn about your target audience through primary and secondary market research. Primary research involves learning about customer buying habits through direct contact, such as:
Surveys
Give out surveys to either existing or potential magazine customers either through paper, email or web based survey apps such as Survey Monkey.
Interviews
Talk to people you trust or who would be interesting in buying your magazines. Interview them to get their opinions.
Focus Groups
Get feedback from a small group of people who could be interesting in the genre of your magazine and fit your customer profile through group discussions or Q&A sessions.
Usually, your target audience would share similar characteristics and interests. In order to identify your audience to put together a customer profile, you need a detailed description of your target demographic which should include the following:
Age
Are they mainly found in the millennial age bracket? Or are they more often middle-aged or seniors? You need to identify this as different age groups will respond differently to how your product is designed and marketed.
Gender
Both of their needs and goals are often strikingly different. If your magazine fails to address these differences, you could end up attracting few people from both genders.
Income
If you get an idea of how much income your customer has, it can massively help with the magazine marketing strategies. If your target audience have a low-income, they may be more attracted towards products that could help them save money. If your target audience has high-income, they may be more attracted towards magazines that stresses about luxury and exclusivity.
Location
Broadly speaking, people from he urban residents are usually more different from those who live in the rural areas. Where people live and their surrounding communities can hugely impact their purchasing preferences.
Other points which you may want to take into consideration would be: Marital Status, Occupation/Industry, Families with or without children, Ethnic Groups, Hobbies and Interests.
2. Conduct Market Research
You can learn about your target audience through primary and secondary market research. Primary research involves learning about customer buying habits through direct contact, such as:
Surveys
Give out surveys to either existing or potential magazine customers either through paper, email or web based survey apps such as Survey Monkey.
Interviews
Talk to people you trust or who would be interesting in buying your magazines. Interview them to get their opinions.
Focus Groups
Get feedback from a small group of people who could be interesting in the genre of your magazine and fit your customer profile through group discussions or Q&A sessions.
Target audience I would like to address:
The main target customer for my Social Action would be aimed towards teenagers. This is because suicide is a leading cause of morbidity and mortality among people aged 15-24 years of age. There are many people in the world that are suicide who may not speak out due to various reasons. This may include being scared of being judged or even being told that their worries aren't valid. This however doesn't change the fact that these issues and symptoms aren't non-existent.
ITV has a viewership of about 4.8 million viewers on average, which may be due to the fact it's free. This channel also focuses on a younger demographic which may be beneficial since that's where your target audience lays. If you publish an advertisement on the ITV networks, the costs can range from the highest costing 30,000 pounds or the lowest going for around 3,000 pounds. This all depends on which show you would advertise on and what time.
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Quatitative Audience Research
Quantitative audience research involves mainly three types of statistics and facts rather than emotions like surveys. This can be done through one of the following methods:
Original information can be collected from advertisements either online, or even on telephone surveys however, it can be longitudinal in nature especially when collecting answers which are used to be compared over time. Secondly you can get it through transaction data reviews which is usually collected without the overt questioning style of a survey but rather collected within registration databases which is more of a survey style of data collections. They contain transaction information which is usually internal information caught by a brand and not directly collected for audience research purposes. And your last option would be through a web analytics which is very close to transaction information as its very good for monitoring online behavior. This usually would be held outside or on the edge of brand's domain signposting paths to digital interactions.
Qualitative Audience Research
Qualitative audience research involves mainly three types of statistics and facts rather than emotions like surveys. This can be done through one of the following methods: Original information can be collected from advertisements either online, or even on telephone surveys however, it can be longitudinal in nature especially when collecting answers which are used to be compared over time. Secondly you can get it through transaction data reviews which is usually collected without the overt questioning style of a survey but rather collected within registration databases which is more of a survey style of data collections. They contain transaction information which is usually internal information caught by a brand and not directly collected for audience research purposes. And your last option would be through a web analytics which is very close to transaction information as its very good for monitoring online behavior. This usually would be held outside or on the edge of brand's domain signposting paths to digital interactions.
Quantitative audience research involves mainly three types of statistics and facts rather than emotions like surveys. This can be done through one of the following methods:
Original information can be collected from advertisements either online, or even on telephone surveys however, it can be longitudinal in nature especially when collecting answers which are used to be compared over time. Secondly you can get it through transaction data reviews which is usually collected without the overt questioning style of a survey but rather collected within registration databases which is more of a survey style of data collections. They contain transaction information which is usually internal information caught by a brand and not directly collected for audience research purposes. And your last option would be through a web analytics which is very close to transaction information as its very good for monitoring online behavior. This usually would be held outside or on the edge of brand's domain signposting paths to digital interactions.
Qualitative Audience Research
Qualitative audience research involves mainly three types of statistics and facts rather than emotions like surveys. This can be done through one of the following methods: Original information can be collected from advertisements either online, or even on telephone surveys however, it can be longitudinal in nature especially when collecting answers which are used to be compared over time. Secondly you can get it through transaction data reviews which is usually collected without the overt questioning style of a survey but rather collected within registration databases which is more of a survey style of data collections. They contain transaction information which is usually internal information caught by a brand and not directly collected for audience research purposes. And your last option would be through a web analytics which is very close to transaction information as its very good for monitoring online behavior. This usually would be held outside or on the edge of brand's domain signposting paths to digital interactions.
Research issues and needs
What makes teens vulnerable to suicide?
According to mayoclinic, many teens who attempt or die by suicide have a mental health condition. As a result, they have trouble coping with the stress of being a teen, such as dealing with rejection, failure, breakups and family turmoil. They might also be unable to see that they can turn their lives around and that suicide is a permanent response, not a solution, to a temporary problem.
What are the risk factors for teen suicide?
A teen might feel suicidal due to certain life circumstances such as:
A teen might feel suicidal due to certain life circumstances such as:
- Having a psychiatric disorder, including depression
- Loss of or conflict with close friends or family members
- History of physical or sexual abuse or exposure to violence
- Problems with alcohol or drugs
- Physical or medical issues, for example, becoming pregnant or having a sexually transmitted infection
- Being the victim of bullying
- Being uncertain of sexual orientation
- Exposure to the suicide of a family member or friend
- Being adopted
- Family history of mood disorder or suicidal behavior
Ethics, personal and political issues with this topic;
Investigate legal and ethical issues
The most common marketing methods used by a business would be creating some sort of advertisement. Advertisements would usually last longer than other means of advertising such as word-of-mouth or even networking. This is because they have the chance to reach a larger and wider audience especially since digital age took place. Since there are so many advertisements created daily , there are many regulations created in order to keep legal and ethical considerations on mind.
False, Not Misleading
One of the most common legal standards for advertising would be the fact that advertisements should always be truthful and not misleading to the audience. There are multiple factors which you should take into consideration when analysing if an advertisement is true and not a lie. These factors could include whether the claim created by the advertisement is either expressed or implied, who the target consumers are for the product and if there is any misleading content which could influence whether the consumer buys it or not.
Evidence for Claims
Other legal standards for advertising would be if there is any type of reliable evidence which could help any claims created by the advertisement but the thing is, not every advertisement needs evidence. The thing is, according to the Federal Trade Commission, if a company such as a restaurant claims that their food is 50% bigger than the leading competition, you would need actual evidence and should be able to demonstrate that the food they sell is actually 50% in order to support your statement.
Ethical Considerations
The ethical considerations for an advertisement would fall into a gray area for advertisements. It can be possible for an adv to legally be permissible, but for it also to be quite unethical. These ethical considerations would link in to the way the content and message is being delivered. The International Charters claims that advertisements that play on fear would be unethical. It would also be considered to market products towards groups who the product would be inappropriate to such as advertising cigarettes towards teenagers even though they can not legally smoke till they are 18+
False, Not Misleading
One of the most common legal standards for advertising would be the fact that advertisements should always be truthful and not misleading to the audience. There are multiple factors which you should take into consideration when analysing if an advertisement is true and not a lie. These factors could include whether the claim created by the advertisement is either expressed or implied, who the target consumers are for the product and if there is any misleading content which could influence whether the consumer buys it or not.
Evidence for Claims
Other legal standards for advertising would be if there is any type of reliable evidence which could help any claims created by the advertisement but the thing is, not every advertisement needs evidence. The thing is, according to the Federal Trade Commission, if a company such as a restaurant claims that their food is 50% bigger than the leading competition, you would need actual evidence and should be able to demonstrate that the food they sell is actually 50% in order to support your statement.
Ethical Considerations
The ethical considerations for an advertisement would fall into a gray area for advertisements. It can be possible for an adv to legally be permissible, but for it also to be quite unethical. These ethical considerations would link in to the way the content and message is being delivered. The International Charters claims that advertisements that play on fear would be unethical. It would also be considered to market products towards groups who the product would be inappropriate to such as advertising cigarettes towards teenagers even though they can not legally smoke till they are 18+
Advertising Standards Authority (ASA)
The Advertising Standards Authority (ASA) manages UK publicizing over all media. The framework is a blend of self-guideline for non-communicate promoting and co-guideline for communicate publicizing (with Ofcom). All non-communicate publicizing for example announcement notices, online ads, ought to agree to the 'Code of Non-communicate Advertising, Sales Promotion and Direct Marketing' (the 'Top Code'). A rupture of the CAP Code can in the most genuine cases bring about the required pre-confirming of all Channel 4 off-air showcasing for as long as 2 years.
All broadcasted commercials (counting mail order shopping, TV content and intelligent TV promotions) and program sponsorship credits on TV administrations authorized by Ofcom ought to consent to the 'UK Code of Broadcast Advertising' (the 'BCAP Code'). Ofcom holds direct obligation under the BCAP Code for sponsorship, item situation and support TV promoting. Persistent breaches of the BCAP Code can bring about the ASA alluding the telecaster to Ofcom, which would then be able to force a scope of statutory assents against Channel 4. Here is section 358B of the Communications Act which was created in 2003 of the Advertising Standards Authority in relation to the regulation of advertising:
The Advertising Standards Authority (ASA) manages UK publicizing over all media. The framework is a blend of self-guideline for non-communicate promoting and co-guideline for communicate publicizing (with Ofcom). All non-communicate publicizing for example announcement notices, online ads, ought to agree to the 'Code of Non-communicate Advertising, Sales Promotion and Direct Marketing' (the 'Top Code'). A rupture of the CAP Code can in the most genuine cases bring about the required pre-confirming of all Channel 4 off-air showcasing for as long as 2 years.
All broadcasted commercials (counting mail order shopping, TV content and intelligent TV promotions) and program sponsorship credits on TV administrations authorized by Ofcom ought to consent to the 'UK Code of Broadcast Advertising' (the 'BCAP Code'). Ofcom holds direct obligation under the BCAP Code for sponsorship, item situation and support TV promoting. Persistent breaches of the BCAP Code can bring about the ASA alluding the telecaster to Ofcom, which would then be able to force a scope of statutory assents against Channel 4. Here is section 358B of the Communications Act which was created in 2003 of the Advertising Standards Authority in relation to the regulation of advertising:
links used:
https://sites.google.com/site/socialissuesresearch/top-10
https://www.change.org/p/google-inc-suicide-hotline-oman
https://www.mayoclinic.org/healthy-lifestyle/tween-and-teen-health/in-depth/teen-suicide/art-20044308
https://www.suicideinfo.ca/resource/suicideculturalsensitivity/
https://suicidepreventionlifeline.org/help-yourself/youth/
https://www.change.org/p/google-inc-suicide-hotline-oman
https://www.mayoclinic.org/healthy-lifestyle/tween-and-teen-health/in-depth/teen-suicide/art-20044308
https://www.suicideinfo.ca/resource/suicideculturalsensitivity/
https://suicidepreventionlifeline.org/help-yourself/youth/