Link to my finished promo: (CYNTHIA VAN ES - UNIT 29 - TASK 2)
Script:
Introduction:
As years progress, music videos have become just as important of an entertainment aspect just like the song is to us as customers.This goes towards promotional aspects and extend to their income,assisting with the connection from an artist to a listener, leaving the audience remembering their song but as a result, there is an immense amount of music video, which makes the music industry a difficult area to enter. In this video, I would like to analyse the following 3 music videos filled with different codes and conventions; Thinking of you, Bohemian Rhapsody and No Surprises.
As years progress, music videos have become just as important of an entertainment aspect just like the song is to us as customers.This goes towards promotional aspects and extend to their income,assisting with the connection from an artist to a listener, leaving the audience remembering their song but as a result, there is an immense amount of music video, which makes the music industry a difficult area to enter. In this video, I would like to analyse the following 3 music videos filled with different codes and conventions; Thinking of you, Bohemian Rhapsody and No Surprises.
Katy Perry - Thinking Of You (Narrative)
Katy Perry's music video for Thinking of you is created with narrative settings used to tell us her story which relates to her lyrics. Created in 2009, Katy revealed on her blog how she was creating her second music video specifically made for commercial release. It addressed the impact women has to withstand during World War II as her beloved left for war. Camera angles and editing are used to exaggerate the World War II theme by activating the audience's emotions. This is displayed through a close up taken from her shoes and when Katy reaches out towards her drawer removing a picture of close ups of her lover who appears to wear military clothes symbolizing the era as those would most commonly be worn during that period Katy Perry stares into the mirror with a full face of makeup. The motif for this is how makeup is used as a cover up the full story of her emotional truth as its hidden away. As a result, there would be an increase in her overall promotional factor in her records being sold due to the increase in interest. Soon after, a pan movement is used as we see her new lover asleep filmed in an aspect of how she views him as the camera moves to his face and built body. A new established shot conveyed her previous life before her lover went to war. Lighting elements became brighter and settings more romantic. These romantic gestures, such as their bright smiles around each other or spending time during sun set while sitting in a field is used to convey their happiness around each other. The director uses video editing cuts which are usually seen in pop videos to a panning shot from Katy Perry to her new lover lying down as she sings ''I guess the second best is all I will know'' which implies its temporal love as she tried to replace her first love but the looks on her face implies she knows he's irreplaceable.In the fighting scene, we see her lover get shot down to the ground which suggests there is need to hide as there is danger ahead. There is no color besides black and white enhancing the World War II theme which helps insetting the audience's mood. This also helps to show without each other,they do not have color in their lives linking to scenes where they are together, you see a range of bright colors used.In the last scene, Katy sings ''And bust in the door'' Desires for his presents to reappear but the tragic nature is depicted visually as she' s forced to close the door implying he won't return. A long shot is taken as Katy is seen walking away on the same road her lover walked in which could mean that the guy she was in bed with was temporally as her lover will always be in her heart no matter where she goes, but the only place she's going right now is to attend his funeral.To further emphasis features in this video, we are introduced to Mise En Scene which assists the story visually while also attracting audience with potential interests. Costumes were specially picked to emphasize their genders. Men are dressed to masculine standards such as this man, who wears a rugged shirt to showcase muscles or her lover, who wears army uniform symbolizing power and strength. Katy wears provocative clothing which is rather flattering and revealing which as a result is attractive to her audience. Lighting was used keenly during throwback scenes such as bright lighting which symbolized the happier periods. The director pays a lot of attention to lighting as it reflects on the lyrics as all she longs for is to be with her first lover which is shown 1 min 44 seconds we see her new lover kiss her but he's in the shadow which portrays unlike her first lover, he doesn't make her as happy as she's covered by the shadow.
The main narrative role is played by Katy in order to promote her music as she's the main focus of the video. This is beneficial as her audience would look up to her as she sings and acts attracting attention from other industries increasing her chances to make profit and fan base. More makeup is worn with her new lover than when she was with her old lover symbolise how she's self conscious of herself with her new lover as she can't show her true self to anybody else besides him. Props are used throughout to help tell the story better such as the notebook. It has a picture of her first love which helps amplify the story line.The overall settings assist the enhancing of the romantic and tragic story line as we see they use romantic location for the house, summer setting in the fields when they are in love showing us you do not need a lot to be happy in life. Then it's more tragic, we see that people are shouting,falling down, everything becomes black and white which shows us her true happiness has gone. In conclusion, this make the lyrics of the song standout more as it explains to us her pain and his irreplaceablity.
Katy Perry's music video for Thinking of you is created with narrative settings used to tell us her story which relates to her lyrics. Created in 2009, Katy revealed on her blog how she was creating her second music video specifically made for commercial release. It addressed the impact women has to withstand during World War II as her beloved left for war. Camera angles and editing are used to exaggerate the World War II theme by activating the audience's emotions. This is displayed through a close up taken from her shoes and when Katy reaches out towards her drawer removing a picture of close ups of her lover who appears to wear military clothes symbolizing the era as those would most commonly be worn during that period Katy Perry stares into the mirror with a full face of makeup. The motif for this is how makeup is used as a cover up the full story of her emotional truth as its hidden away. As a result, there would be an increase in her overall promotional factor in her records being sold due to the increase in interest. Soon after, a pan movement is used as we see her new lover asleep filmed in an aspect of how she views him as the camera moves to his face and built body. A new established shot conveyed her previous life before her lover went to war. Lighting elements became brighter and settings more romantic. These romantic gestures, such as their bright smiles around each other or spending time during sun set while sitting in a field is used to convey their happiness around each other. The director uses video editing cuts which are usually seen in pop videos to a panning shot from Katy Perry to her new lover lying down as she sings ''I guess the second best is all I will know'' which implies its temporal love as she tried to replace her first love but the looks on her face implies she knows he's irreplaceable.In the fighting scene, we see her lover get shot down to the ground which suggests there is need to hide as there is danger ahead. There is no color besides black and white enhancing the World War II theme which helps insetting the audience's mood. This also helps to show without each other,they do not have color in their lives linking to scenes where they are together, you see a range of bright colors used.In the last scene, Katy sings ''And bust in the door'' Desires for his presents to reappear but the tragic nature is depicted visually as she' s forced to close the door implying he won't return. A long shot is taken as Katy is seen walking away on the same road her lover walked in which could mean that the guy she was in bed with was temporally as her lover will always be in her heart no matter where she goes, but the only place she's going right now is to attend his funeral.To further emphasis features in this video, we are introduced to Mise En Scene which assists the story visually while also attracting audience with potential interests. Costumes were specially picked to emphasize their genders. Men are dressed to masculine standards such as this man, who wears a rugged shirt to showcase muscles or her lover, who wears army uniform symbolizing power and strength. Katy wears provocative clothing which is rather flattering and revealing which as a result is attractive to her audience. Lighting was used keenly during throwback scenes such as bright lighting which symbolized the happier periods. The director pays a lot of attention to lighting as it reflects on the lyrics as all she longs for is to be with her first lover which is shown 1 min 44 seconds we see her new lover kiss her but he's in the shadow which portrays unlike her first lover, he doesn't make her as happy as she's covered by the shadow.
The main narrative role is played by Katy in order to promote her music as she's the main focus of the video. This is beneficial as her audience would look up to her as she sings and acts attracting attention from other industries increasing her chances to make profit and fan base. More makeup is worn with her new lover than when she was with her old lover symbolise how she's self conscious of herself with her new lover as she can't show her true self to anybody else besides him. Props are used throughout to help tell the story better such as the notebook. It has a picture of her first love which helps amplify the story line.The overall settings assist the enhancing of the romantic and tragic story line as we see they use romantic location for the house, summer setting in the fields when they are in love showing us you do not need a lot to be happy in life. Then it's more tragic, we see that people are shouting,falling down, everything becomes black and white which shows us her true happiness has gone. In conclusion, this make the lyrics of the song standout more as it explains to us her pain and his irreplaceablity.
Queen - Bohemian Rhapsody (Performance)
Secondly, I will now move onto my performance video created in 1975 Bohemian Rhapsody by Queen. In a performance based video's, what we usually would see would be artist performing, whether that's dancing, lip syncing, live concerts or even musicians playing their instruments. This music video however, was created to resemble darkness just like the lyrics. It's about a young man who has accidentally killed someone and sold his soul to the devil. The performance video is intended to capture the power of Queen's live show: the talents of Freddie Mercury's vocals and Brian May's guitar work. Camera work helps to address gloom and mystery in the beginning of the music video as we get a glance of the full band with a medium*full shot in pure darkness with only a vertical light slightly showing their faces just enough so you could identify everyone. The video becomes completely dark and a close up shot is taken to show Freddie Mercury which is a great method to keep your audience entertained while still including elements of the same mystery used in the beginning. As a result, this helps identify the lead singer for the song increasing attention from audience to him.
Different elements of Mise En Scene is shown as the band members costumes rotate. At first, you see the band members firstly dressed in black, symbolizing power and strength alongside with the darkness behind the songs actual meaning. This however towards the masculine standards as we see Freddie dressed in silk showing wealth and sexual appeal towards females which as a result, increases views. The director pays a lot of attention to lighting as he made sure the lighting reflects towards their faces. Moving on to the band members, during the performance scene, we see the entire band play in order to promote their music which automatically makes them the center of attraction in the video. This is beneficial as this was one of the first performance based videos so people automatically would watch with amusement, classifying them to be multi*talented. Bust like other rock bands, they wear makeup as a way to mask themselves from the world. "y doing this, they create their own unique identity especially since makeup on males was not as popular in 1975 as it was very unusual increase curiosity in their fashion taste along with their makeup. This is significant as most people would not dare to wear makeup as it used to go against society's normality but they did it anyway.
Secondly, I will now move onto my performance video created in 1975 Bohemian Rhapsody by Queen. In a performance based video's, what we usually would see would be artist performing, whether that's dancing, lip syncing, live concerts or even musicians playing their instruments. This music video however, was created to resemble darkness just like the lyrics. It's about a young man who has accidentally killed someone and sold his soul to the devil. The performance video is intended to capture the power of Queen's live show: the talents of Freddie Mercury's vocals and Brian May's guitar work. Camera work helps to address gloom and mystery in the beginning of the music video as we get a glance of the full band with a medium*full shot in pure darkness with only a vertical light slightly showing their faces just enough so you could identify everyone. The video becomes completely dark and a close up shot is taken to show Freddie Mercury which is a great method to keep your audience entertained while still including elements of the same mystery used in the beginning. As a result, this helps identify the lead singer for the song increasing attention from audience to him.
Different elements of Mise En Scene is shown as the band members costumes rotate. At first, you see the band members firstly dressed in black, symbolizing power and strength alongside with the darkness behind the songs actual meaning. This however towards the masculine standards as we see Freddie dressed in silk showing wealth and sexual appeal towards females which as a result, increases views. The director pays a lot of attention to lighting as he made sure the lighting reflects towards their faces. Moving on to the band members, during the performance scene, we see the entire band play in order to promote their music which automatically makes them the center of attraction in the video. This is beneficial as this was one of the first performance based videos so people automatically would watch with amusement, classifying them to be multi*talented. Bust like other rock bands, they wear makeup as a way to mask themselves from the world. "y doing this, they create their own unique identity especially since makeup on males was not as popular in 1975 as it was very unusual increase curiosity in their fashion taste along with their makeup. This is significant as most people would not dare to wear makeup as it used to go against society's normality but they did it anyway.
Radiohead- No Suprises (Concept)
To move on to the last music video, I will be covering Radiohead's concept video No Surprises, which was created to address how he craves for no alarms and no surprises in his surrounding environment and lifestyle. Camera shots and camera movements are very odd as we see a 0ne shot wonder. It's named like that because one camera shot movement has been used through the video. As a result, this generally assists in drawing attention towards the imagery found in the music video with a sense of continuity. I would say the close up shot is rather effective as the director has allowed Thom Yorke, who is the artist to be not only the center of attention with his performance and emotion, but also it automatically forces the audience to recognize all the visual elements that take place. Naturally,Thom's facial and emotional expressions would be more focused due to the rather uncomfortable sensation associated with close up shots unlike long shots. Thom, who acts to be sad and distressed creating an uncomfortable tone and mood towards the music as it progresses. The more the water raises, the more discomfort is enforced as in the video, we see he has to hold his breath for a long time in order to capture the shot that he's looking to portray. Bust like other music videos, close up shots are usual to represent the artists image to the audience increasing overall identity and brand image. Lyrics that go with this scene. rowning in modern society * in the banality.To move on from this, we are brought to Mise En Scene since the start of this video. We first see this in the first few seconds as a range of neon lights light up and immediately place their reflection onto Thom which helps illuminate his facial expressions whilst corresponding to the guitar which showcases the link found which connection between the visuals the music itself. As a result however, this gives us a sinister vibe which makes it worse due to how dark the video is with the disturbing lights which keep flickering. In 3:, we see intertextuality when a pale light showcases a very rich audio*visual universe in the video. He also see what we call pattern repetition as there's a fight between light and darkness which helps to emphasize the settings as there is an event at 3:23 when we see a bigger neon light shine directly on Thomas right cheek which seems to symbolize an attack. This could imply how the light in this music video could resemble an antagonist. Referring to the use of water, seeing how it relates to emotions might show gender stereotypes and mainly more typical for men as they are forced to hold in their emotions more than women. The concept role is played by the artist himself, >Thom Yorke which as a result, assists in his way to promote his music as he is the only person in this video. He does not have any other person acting with him which may have been done deliberately to come out with a beneficial for his audience as he has already labelled himself indirectly as the hero would we would look up to. We see one individual prop used in this music video which would be thesource of water. We see Thom forced to hold his breath which could symboli7e how he has to hold in his emotions. 5hen the water is released,you see him taking a gasp for air which shows the stability which isassociated after those kind of negative feelings impact your life. Lip sync is used in part of the song as we see he drops in and out of the lip sync when the astronaut's helmet fills up with water which stops when submergedcreating the realism effect as there is n0t as much movement. There is anevent at 3:23 when we see a bigger neon light shine directly on Thomas right cheek which seems to symbolize an attack. This is because the closeup shot becomes more opaCue and the music fades in and out, emphasizing both Thom and the song's isolation. This symbolizes a Cuietpain that we repress when living in modern society.
To move on to the last music video, I will be covering Radiohead's concept video No Surprises, which was created to address how he craves for no alarms and no surprises in his surrounding environment and lifestyle. Camera shots and camera movements are very odd as we see a 0ne shot wonder. It's named like that because one camera shot movement has been used through the video. As a result, this generally assists in drawing attention towards the imagery found in the music video with a sense of continuity. I would say the close up shot is rather effective as the director has allowed Thom Yorke, who is the artist to be not only the center of attention with his performance and emotion, but also it automatically forces the audience to recognize all the visual elements that take place. Naturally,Thom's facial and emotional expressions would be more focused due to the rather uncomfortable sensation associated with close up shots unlike long shots. Thom, who acts to be sad and distressed creating an uncomfortable tone and mood towards the music as it progresses. The more the water raises, the more discomfort is enforced as in the video, we see he has to hold his breath for a long time in order to capture the shot that he's looking to portray. Bust like other music videos, close up shots are usual to represent the artists image to the audience increasing overall identity and brand image. Lyrics that go with this scene. rowning in modern society * in the banality.To move on from this, we are brought to Mise En Scene since the start of this video. We first see this in the first few seconds as a range of neon lights light up and immediately place their reflection onto Thom which helps illuminate his facial expressions whilst corresponding to the guitar which showcases the link found which connection between the visuals the music itself. As a result however, this gives us a sinister vibe which makes it worse due to how dark the video is with the disturbing lights which keep flickering. In 3:, we see intertextuality when a pale light showcases a very rich audio*visual universe in the video. He also see what we call pattern repetition as there's a fight between light and darkness which helps to emphasize the settings as there is an event at 3:23 when we see a bigger neon light shine directly on Thomas right cheek which seems to symbolize an attack. This could imply how the light in this music video could resemble an antagonist. Referring to the use of water, seeing how it relates to emotions might show gender stereotypes and mainly more typical for men as they are forced to hold in their emotions more than women. The concept role is played by the artist himself, >Thom Yorke which as a result, assists in his way to promote his music as he is the only person in this video. He does not have any other person acting with him which may have been done deliberately to come out with a beneficial for his audience as he has already labelled himself indirectly as the hero would we would look up to. We see one individual prop used in this music video which would be thesource of water. We see Thom forced to hold his breath which could symboli7e how he has to hold in his emotions. 5hen the water is released,you see him taking a gasp for air which shows the stability which isassociated after those kind of negative feelings impact your life. Lip sync is used in part of the song as we see he drops in and out of the lip sync when the astronaut's helmet fills up with water which stops when submergedcreating the realism effect as there is n0t as much movement. There is anevent at 3:23 when we see a bigger neon light shine directly on Thomas right cheek which seems to symbolize an attack. This is because the closeup shot becomes more opaCue and the music fades in and out, emphasizing both Thom and the song's isolation. This symbolizes a Cuietpain that we repress when living in modern society.
https://www.reddit.com/r/radiohead/comments/29micw/how_do_you_interpret_no_surprises/