Budget
Initial advertising costs
Name |
Price |
QTY |
Subtotal |
Content topic indepth-research (One-time fee) |
$499.00 |
1 |
$499.00 |
User case study (One-time fee) |
$999.00 |
1 |
$999.00 |
Total: $1498.00
Initial campaign costs
User Case Study (Included in Content Marketing Case Study) |
$0.00 |
1 |
$0.00 |
Ad Creation & Campaign Setup (One-time fee) |
$199.00 |
1 |
$199.00 |
Advertising Development (One-time fee) |
$749.00 |
1 |
$749.00 |
Total: $948.00
Monthly Recurring Fees
Name |
Price |
QTY |
Subtotal |
Monthly Retainer (Cost for monthly production, optimization, & reporting) |
$4999.00 |
12 |
$59988.00 |
Total: $59988.00
Facilities
Here is a list of the equipment which I will be using in order to produce the advertisement
- Tripod
- XA3D
- 2 LED Video Lights
- Gimbal + Canon camera
- Clapboard
- SD card
- Photo frame
Location
Since we have a limited budget and also have 6 actors and actresses to film, I felt as the optimal location to shoot the advertisement would be at British School Muscat. This not only saves us a lot of money making it our main production site, but it's also effective as most teenagers are in school so the school vibe would be relatable with most of the potential people its directed to.
Health and safety
Regulation issues
According to the BBC, The film industry in the UK is regulated by the British Board of Film Classification (BBFC). The BBFC is responsible for classifying films that have a cinema and DVD release.
The BBFC uses published Classification Guidelines for certain age ranges, ensuring that the content of the film is age appropriate and that children or young people do not see films that are unsuitable for them.
The BBFC Classification Guidelines are based on regular research with the public and updated every 4-5 years. The research involves more than 10,000 people from across the UK, including teenagers. The Classification Guidelines are available on the BBFC website.
The classifications are:
The BBFC uses published Classification Guidelines for certain age ranges, ensuring that the content of the film is age appropriate and that children or young people do not see films that are unsuitable for them.
The BBFC Classification Guidelines are based on regular research with the public and updated every 4-5 years. The research involves more than 10,000 people from across the UK, including teenagers. The Classification Guidelines are available on the BBFC website.
The classifications are:
- U – Suitable for all
- PG – Parental Guidance
- 12A – Only used for films shown in cinemas and suitable for 12 years and over. However, people younger than 12 may see a 12A so long as they are accompanied by an adult
- 12 – Video release suitable for 12 years and over
- 15 – Suitable for only 15 years and over
- 18 – Suitable only for adults
Film production stage:
Stories of the suicide victims:
Dec. 11, 2012 – Jessica Laney, 16Jessica Laney, a 16-year-old from Pasco County, Florida, hanged herself after being bullied about her weight on Ask.fm. After her death a Change.org petition was started demanding Ask.fm be taken down, that in the first few days after her death reached over 3,000 signatures. One of her last posts was a comment about her weight:
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July 15, 2013 - Daniel Perry, 17After being blackmailed on Skype, he jumped to his death from a local bridge in Scotland. He was harassed with commenters telling him to kill himself and that he should cut his throat. He was then tricked into Skyping with someone he was told was a girl his own age and then blackmailed with screenshots by the anonymous users. His Ask.fm was linked to his Twitter and shows him discussing his Skype information with users a week before his suicide.
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NOV, 26 2019 - BRYCE GOWDY, 17Bryce Gowdy stepped in front of a train on the Tri-Rail tracks in Miami. He was a teen football star about to go off to Georgia Tech on a full ride, had no place to go with his family and checked into a hotel room — yet another reminder of their enduring financial problems.
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storyboard
Production log
filming legalization
Poster inspiration:
PRODUCTION process: poster
I first opened a Photoshop blank canvas using a width of 26.667 inches and a height of 15 inches. I then opened my chosen image and converted it to a normal layer so it could be transferred to my canvas. I then decided to make a folder and name it original, which followed by me creating another blank page on top of it so I could start to edit.
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Links used:
https://www.bbc.co.uk/bitesize/guides/z9hrwxs/revision/4
https://www.buzzfeednews.com/article/ryanhatesthis/a-ninth-teenager-since-last-september-has-committed-suicide
https://www.sun-sentinel.com/local/broward/deerfield-beach/fl-ne-bryce-gowdy-mental-health-20200101-ryf43wlw25e6too3bdce6lt35i-story.html
https://www.buzzfeednews.com/article/ryanhatesthis/a-ninth-teenager-since-last-september-has-committed-suicide
https://www.sun-sentinel.com/local/broward/deerfield-beach/fl-ne-bryce-gowdy-mental-health-20200101-ryf43wlw25e6too3bdce6lt35i-story.html