Ideas:
Idea 1: Sell bottled juice
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Idea 2: Make a fashion advertisement
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Pros:
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Pros:
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Idea 3: Restaurant-based advertisement
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Idea 4: Animated advertisement
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Pros:
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Pros:
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Final decision: Animation advertising Mcdonalds, but why?
A lot more businesses are turning to animation to advertise their products, services and concepts for a variety of reasons such as:
- Animation is generally fun to watch and creates a higher viewer engagement than traditional adverts.
- Animation often involves humour or comedic aspects that keep the viewer entertained for longer and also invites sharing for bonus marketing potential.
- Animation allows you to be a lot more creative as you can present almost anything in animation, you don’t have to stick to what is realistic or possible as you would with live action videos. Blending the fanciful in with your story is also a good way to capture viewer attention for longer.
- Animation can capture the essence of your brand and express exactly what you are wanting your audience to understand about your product or service.
- Advertising animation generally consists of short videos that communicate clearly and quickly and impart information in a creative way to be memorable .
- Animation provides comic relief in most instances which makes it more interesting to viewers in general.
Television, qualitative and quantitative research
ITV has a viewership of about 4.8 million viewers on average, which may be due to the fact it's free. This channel also focuses on a younger demographic which may be beneficial since that's where your target audience lays. If you publish an advertisement on the ITV networks, the costs can range from the highest costing 30,000 pounds or the lowest going for around 3,000 pounds. This all depends on which show you would advertise on and what time.
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Quatitative Audience Research
Quantitative audience research involves mainly three types of statistics and facts rather than emotions like surveys. This can be done through one of the following methods:
Original information can be collected from advertisements either online, or even on telephone surveys however, it can be longitudinal in nature especially when collecting answers which are used to be compared over time. Secondly you can get it through transaction data reviews which is usually collected without the overt questioning style of a survey but rather collected within registration databases which is more of a survey style of data collections. They contain transaction information which is usually internal information caught by a brand and not directly collected for audience research purposes. And your last option would be through a web analytics which is very close to transaction information as its very good for monitoring online behavior. This usually would be held outside or on the edge of brand's domain signposting paths to digital interactions.
Original information can be collected from advertisements either online, or even on telephone surveys however, it can be longitudinal in nature especially when collecting answers which are used to be compared over time. Secondly you can get it through transaction data reviews which is usually collected without the overt questioning style of a survey but rather collected within registration databases which is more of a survey style of data collections. They contain transaction information which is usually internal information caught by a brand and not directly collected for audience research purposes. And your last option would be through a web analytics which is very close to transaction information as its very good for monitoring online behavior. This usually would be held outside or on the edge of brand's domain signposting paths to digital interactions.
Qualitative Audience Research
Qualitative audience research involves mainly three types of statistics and facts rather than emotions like surveys. This can be done through one of the following methods: Original information can be collected from advertisements either online, or even on telephone surveys however, it can be longitudinal in nature especially when collecting answers which are used to be compared over time. Secondly you can get it through transaction data reviews which is usually collected without the overt questioning style of a survey but rather collected within registration databases which is more of a survey style of data collections. They contain transaction information which is usually internal information caught by a brand and not directly collected for audience research purposes. And your last option would be through a web analytics which is very close to transaction information as its very good for monitoring online behavior. This usually would be held outside or on the edge of brand's domain signposting paths to digital interactions.
Legal and ethical issues with ADVERTISING
The most common marketing methods used by a business would be creating some sort of advertisement. Advertisements would usually last longer than other means of advertising such as word-of-mouth or even networking. This is because they have the chance to reach a larger and wider audience especially since digital age took place. Since there are so many advertisements created daily , there are many regulations created in order to keep legal and ethical considerations on mind.
False, Not Misleading
One of the most common legal standards for advertising would be the fact that advertisements should always be truthful and not misleading to the audience. There are multiple factors which you should take into consideration when analysing if an advertisement is true and not a lie. These factors could include whether the claim created by the advertisement is either expressed or implied, who the target consumers are for the product and if there is any misleading content which could influence whether the consumer buys it or not.
Evidence for Claims
Other legal standards for advertising would be if there is any type of reliable evidence which could help any claims created by the advertisement but the thing is, not every advertisement needs evidence. The thing is, according to the Federal Trade Commission, if a company such as a restaurant claims that their food is 50% bigger than the leading competition, you would need actual evidence and should be able to demonstrate that the food they sell is actually 50% in order to support your statement.
Ethical Considerations
The ethical considerations for an advertisement would fall into a gray area for advertisements. It can be possible for an adv to legally be permissible, but for it also to be quite unethical. These ethical considerations would link in to the way the content and message is being delivered. The International Charters claims that advertisements that play on fear would be unethical. It would also be considered to market products towards groups who the product would be inappropriate to such as advertising cigarettes towards teenagers even though they can not legally smoke till they are 18+
THE 8 PRINCIPLES AND PRACTICES FOR ADVERTISING
The IAE (Institute for Advertising Ethics) reacted to the explosion of new media, new technologies and opportunities as they transformed the landscape created for marketing. The institute developed the following 8 principles as an ethical frame of reference for industry professionals:
Principle 1: Advertising, public relations, marketing communications, news, and editorial all share a common objective of truth and high ethical standards in serving the public.
Principle 2: Advertising, public relations, and all marketing communications professionals have an obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers.
Principle 3: Advertisers should clearly distinguish advertising, public relations and corporate communications from news and editorial content and entertainment, both online and offline. As we continue to blur the line between commercial communications and editorial content, consumers are increasingly being misled and treated unethically. To avoid consumer confusion and mistrust, the industry must strive to clearly separate paid advertising from actual news.
Principle 4: Advertisers should clearly disclose all material conditions, such as payment or receipt of a free product, affecting endorsements in social and traditional channels, as well as the identity of endorsers, all in the interest of full disclosure and transparency. The popularity of social media and word-of-mouth marketing raises questions about the credibility of content. Advertisers must be transparent about whether bloggers are expressing their own opinions or are being compensated by a brand. There must also be full disclosure regarding the authenticity of comments on Facebook, Twitter and other social media platforms.
Principle 5: Advertisers should treat consumers fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service advertised. Extra care must be used when advertising to children and other vulnerable audiences to avoid misleading or mistreating them. Advertisers should also use discretion based on the nature of the product or service, especially alcohol and prescription drugs.
Principle 6: Advertisers should never compromise consumers’ personal privacy in marketing communications, and their choices as to whether to participate in providing their information should be transparent and easily made. As marketers develop increasingly advanced means of online behavioral targeting, consumers worry about their privacy. In response to consumer concerns and government warnings.
Principle 7: Advertisers should follow federal, state and local advertising laws, and cooperate with industry self-regulatory programs for the resolution of advertising practices. The Federal Trade Commission, Better Business Bureau and Food & Drug Administration are just a few of the regulatory bodies that advertisers can look to for guidance regarding ethical practices.
Principle 8: Advertisers and their agencies, and online and offline media, should discuss privately potential ethical concerns, and members of the team creating ads should be given permission to express internally their ethical concerns.
Principle 2: Advertising, public relations, and all marketing communications professionals have an obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers.
Principle 3: Advertisers should clearly distinguish advertising, public relations and corporate communications from news and editorial content and entertainment, both online and offline. As we continue to blur the line between commercial communications and editorial content, consumers are increasingly being misled and treated unethically. To avoid consumer confusion and mistrust, the industry must strive to clearly separate paid advertising from actual news.
Principle 4: Advertisers should clearly disclose all material conditions, such as payment or receipt of a free product, affecting endorsements in social and traditional channels, as well as the identity of endorsers, all in the interest of full disclosure and transparency. The popularity of social media and word-of-mouth marketing raises questions about the credibility of content. Advertisers must be transparent about whether bloggers are expressing their own opinions or are being compensated by a brand. There must also be full disclosure regarding the authenticity of comments on Facebook, Twitter and other social media platforms.
Principle 5: Advertisers should treat consumers fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service advertised. Extra care must be used when advertising to children and other vulnerable audiences to avoid misleading or mistreating them. Advertisers should also use discretion based on the nature of the product or service, especially alcohol and prescription drugs.
Principle 6: Advertisers should never compromise consumers’ personal privacy in marketing communications, and their choices as to whether to participate in providing their information should be transparent and easily made. As marketers develop increasingly advanced means of online behavioral targeting, consumers worry about their privacy. In response to consumer concerns and government warnings.
Principle 7: Advertisers should follow federal, state and local advertising laws, and cooperate with industry self-regulatory programs for the resolution of advertising practices. The Federal Trade Commission, Better Business Bureau and Food & Drug Administration are just a few of the regulatory bodies that advertisers can look to for guidance regarding ethical practices.
Principle 8: Advertisers and their agencies, and online and offline media, should discuss privately potential ethical concerns, and members of the team creating ads should be given permission to express internally their ethical concerns.